
WineFi · Startup
From very early days to ~£2m raised, with accountants who feel in-house
Their first accountants · Two funding rounds
~£2m
raised across two rounds, with our support
Stage journey
- Their first accountants
- Two funding rounds
The challenge
WineFi was very, very early in its journey when co-founders Callum and Ollie came to Complete HQ. We were their first accountants. As a small team with funding rounds ahead, they needed key finance processes run properly from the start.
What we did
- 01We've supported WineFi through two funding rounds and a lot of growth. We run their monthly management accounts and their payment and invoice reconciliation, the processes that are critical to the business running successfully.
Why they chose us
They chose Complete HQ for Andy's deep insight into the startup ecosystem and his willingness to go above and beyond to answer their questions. Just as important, we take a strategic view, not only an accounting one, and use their finances to inform decisions across the company.
The results
~£2m
Raised across two rounds, with our support
2
Funding rounds supported
30 hrs
Saved every month
Faster
Decisions, made with more confidence
- Supported through two funding rounds, around £2m in total
- Monthly management accounts and payment and invoice reconciliation handled
- Around 30 hours a month handed back to a small team
- Finances used to inform company-wide decisions
WineFi has raised around £2m and the team saves around 30 hours a month. With the key accounting processes taken care of, Callum and Ollie make decisions faster and with more confidence.
“Importantly, taking a view not just purely from an accounting lens but also a strategic one, using our finances to give insight into company-wide decision-making processes.”
“CompleteHQ are great and you should do anything you can to work with them! Accountants that feel like a part of the in-house team.”

Callum and OllieCo-founders, WineFiRelated services
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