Why do you do what you do?

We all know what we do, but do we spend enough time thinking about why we do it? 

We recently read Simon Sinek’s book ‘Start with Why’ and it really got us thinking about how we can all use our Why to supercharge our organisations, to achieve our goals and to build better businesses. 

So, what’s your Why?

What’s your founding purpose, cause or belief? What do you believe in? How do you want to make a difference and what do you want to achieve with your business? 

These are all questions that can drive our decision making and inspire us to get to where we want to be. And when our Why shines through in everything we do, great things can happen. 

Our why

We’re passionate about helping businesses thrive. We envision a world where people understand their finances, where they don’t feel like a novice when it comes to bookkeeping and accounts, where they feel in control, and confident to make the right decisions for their business. 

And we believe you deserve better. You deserve better than an accountant who doesn’t return your calls, who sends you unexpected bills and who talks to you in a language you don’t understand. Someone who doesn’t live up to expectations. 

This shouldn’t be the norm, but unfortunately it is. 

After seeing and experiencing this time and again, we became frustrated with the way many accountants behaved. They didn’t care about customer service, or about putting the customer first. About really helping them, and we knew something had to change. And that’s why Complete HQ was born.

Businesses want an accountant who can help them grow their business, someone who’s proactive, who returns their calls. Someone who’s passionate about helping them get to where they want to be. Someone who can teach them to manage their finances and work with them to streamline their business and take it to the next level. Someone who’s just a call, text, or email away. Who can answer their questions and get back to them that same day. Who gives them the peace of mind they need that they’re on the right track. An accountant who can challenge them to think differently about what they do and why they do it. 

And that’s us. 

We love helping people and it’s our mission to dig into that ‘Why’ to help them get to where they want to be. 

Our values

At Complete HQ, we believe in challenging boundaries. We love challenging our clients to think differently about what they do and why they do it. Sometimes moving forward means leaving your comfort zone, and we lead by example, working with people who are open to new ideas. We love helping people who have big dreams for the future, and who aren’t afraid of change. And we’ll always encourage you to think differently about your business, about why you do what you do, what your vision is and how you’re going to get there. 

Let’s face it, life’s too short to spend doing something you hate. 

You started your business because you had a passion. You had an idea for something amazing, a vision for something that didn’t exist before. You spotted something that could be improved and then made it your mission to make that thing even better. And we think that’s awesome. 

At Complete, it’s our mission to help people focus on what they love. It’s what makes us tick. Everything we do is designed to remove hurdles and take away the stress of running a business, of streamlining the process and freeing up our client’s time so they can focus on what it is that really brings them joy.  

And we love helping people achieve their goals. Often these aren’t business-related goals, either. You might what to spend more time with family, have more free time during the day to focus on hobbies or personal interests, or maybe even redesign your business so you or your partner can work less hours during the week and spend more time with loved ones. Whatever it is, it matters to us. That’s why we’ll always take the time to really dig into those dreams and ambitions, then we’ll make it our priority to help you get there.  

We believe honesty is the best policy and there’s no barriers here. If there’s a problem, big or small, we want to talk about it. Everything we do, we do it with honesty and integrity, and we believe that when people say what they mean, the world is a much better place. 

Be cool, be kind. It sounds simple right? Yet so often we forget to show a little love. This mantra underpins all that we do. We love helping people and we’ll never do anything that doesn’t align with your best interests. 

Your Why matters to us

At Complete, everything we do is built around our core purpose of helping our customers, of really listening to their goals and ambitions. We’ll take the time to really get to know you and your business, why you do what you do and where you want to be. And we love nothing more than dreaming up all the ways that we can help you get there, and then working with you to make that a reality. 

So how can you use your Why to supercharge your business? 


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