Leading with your values

What do you believe in as a business? Your values are what make you who you are. They help to further your vision and set you apart from the competition. Your values also act as a tool to attract the kinds of people you want to work with, both employees and clients.

Having your core values outlined will help you consistently deliver on all aspects of your business, holding you accountable, and providing your team with a blueprint for everything you say and do, as well as what you stand for as a business.

Here's how to use your values to drive your business forward and attract the right people.

Why lead with your values?

Think of your values as the roadmap for helping you achieve your mission. Everything you say and do should align with your values and help you further your cause.

When you lead with your values, you'll attract your dream clients, people you love to work with, and who believe what you believe. These are the people who see the world as you do, and who have the same aspirations and goals.

Your values can also be an important decision-making tool. Everything you do should work to demonstrate your values. When deciding on how you'll take your business forward–whether that's making a new hire or creating a new offering–your values will act as a guiding compass, underpinning every decision you make and how you deliver value for your clients.

Being open and honest about what you believe in will also help you attract the right team members. People who believe in what you do and who will do anything to support your cause. Next time you're hiring, make your values loud and clear. People who share your values will be drawn to your team, those who believe in what you do and who want to help you further your vision. They'll also act as a tool to weed out those who might not be the best fit for your organisation– those who aren't aligned with what you stand for.

When a business is clear on its values, it will create a more rewarding work environment and culture for everyone in the team. Because when you know your values, you'll create work that's always consistent with those core beliefs. And over time, your actions will serve as proof of what you believe in, helping to build trust and integrity with your clients. It's a win-win for everyone!

Strong values also help to create stronger relationships. Humans are emotional creatures at heart. We want to share our values and beliefs with the world, in the hopes that we can find others who believe what we believe. Leading with your beliefs and making these clear from the outset will help you build better relationships built on a set of shared values.

How to define your values

What are the principles that give your business and your life meaning? What inspires you to keep moving forward, even in the most challenging times? No matter how much your business evolves, or what it might have to endure to survive, your values will be the constant that will guide you forward, helping you overcome challenges and reach goals.

To define what matters most to you, it can be helpful to look at a varied list of values and select the ones that matter most to you.

  • Quality
  • Compassion
  • Collaboration
  • Community
  • Health/Fitness
  • Quality
  • Accomplishment
  • Creativity
  • Dependability
  • Financial security
  • Loyalty
  • Love
  • Connection/Relationships
  • Knowledge
  • Leadership
  • Survival
  • Self-preservation
  • Security
  • Adventure
  • Family
  • Work
  • Success
  • Calm
  • Freedom
  • Purpose

Our values

These are the things we live by every single day.

Challenge boundaries

Sometimes moving forward means leaving your comfort zone. We lead by example and work with people that are open to new ideas.

Focus on what you love

It’s our mission to remove hurdles so that you can focus on what you love. This usually happens be what you’re best at.

Be honest

There’s no barriers here. If there’s a problem, big or small, we want to talk about it.

Show kindness

Be cool, be kind. It sounds simple right? Yet so often we forget to show a little love. This mantra underpins all that we do.

Using your values to help further your business

Be clear about your values form the outset. Put them front and centre on your website, share what you believe in discussions with potential clients, and make your values known to your team. Embedding your values within your business will give your team a sense of clarity, direction, and purpose. Everyone comes into work ready and raring to go, knowing exactly what they believe in, what they stand for, what matters most, and how they're going to make a difference.

Your values matter to us

At Complete, everything we do is built around our core purpose of helping our customers, of really listening to their goals, ambitions, and what they believe in. We’ll take the time to really get to know you and your business, where you want to be, then we'll work with you to make that vision a reality.

Get in touch to find out more.


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